Search engine optimisation sounds technical, but the local basics are simple and worth getting right. Here is where to start.
Claim your Google Business Profile
This is the free listing that shows up on Google Maps and the local results. Fill it in fully, add photos, and keep your details accurate. For many trades it is the single most valuable thing you can do.
Name your areas and services
Have a clear page for each main service and mention the towns you cover. This helps Google understand what you do and where, so it can show you to the right people.
Gather genuine reviews
Real reviews from happy customers build trust and help your local ranking. Ask for them politely after a job well done, and never be tempted to fake them.
Get these foundations right and you are already ahead of most local competitors. If you would like a hand, that is exactly what we do.