A website only earns its keep if it turns visitors into enquiries. After building sites for trades and small businesses, these are the five things that make the biggest difference.
1. A phone number people can tap
On a phone, your number should be one tap away at the top of every page. The easier you make it to call, the more calls you get.
2. Clear proof of your work
A few good photos of finished jobs build more trust than any amount of sales copy. Show the work and let it speak.
3. The areas you cover
People want to know you work near them. Naming your towns and areas reassures them and helps you show up in local searches.
4. Fast loading
If a page takes too long, people leave. A quick, lightweight site keeps them there long enough to get in touch.
5. A simple enquiry form
Not everyone wants to call. A short form that lands straight in your inbox catches the enquiries you would otherwise miss.